Adrian (Benedikt) Strohmer

I help (re)imagine and (re)build exceptional brands to bring more joy to our everyday experiences. Here is a glimpse of my work.

Currently, I lead brand design at Gauder, where we make pro-grade quality accessible through home-improvement and DIY products made to master the everyday.

Previously, I designed digital products and brands at A Color Bright. Through my work, I’ve advanced digital change for companies like ZEIT ONLINE, Highsnobiety, Netflix, Haufe Akademie, and more.

I studied Communication Design at Hochschule München University of Applied Sciences. My bachelor thesis Beyond Class explores how students can be empowered to be involved in extra-curricular activities across multiple campuses.

This project, which was supervised by Prof. Matthias Edler-Golla, and my academic performance were awarded the Oskar for Excellent Graduation.

One of my best experiences was volunteering at TUMinternational, a student organization that facilitates hundreds of events for 2,000 exchange students each year. During my time as a board member responsible for public relations, I learned what makes a highly-rated event and how design helps with making it happen.

I enjoy experimenting with technologies outside my daily work, applying my design sensibilities to domains like digital compositing and music production.

If you’re curious about some of the things that inspire me, feel free to check out my bookmarks.

On design

To me, design is about changing things for the better. In a world that is ever-evolving, design shapes how we perceive that evolution. Curiously, in the business of change, we succeed with consistency.